Family Of Woman Who Portrayed Aunt Jemima Speaks Out About Quaker Oats's Rebranding DecisionBreaking News
tags: racism, advertising, consumer products
Quaker Oats announced earlier this month it's rebranding Aunt Jemima pancake mix and syrup because of its racist history.
But descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life.
While Vera Harris, Richard’s niece, supports the decision and the Black Lives Matter movement, Aunt Jemima represents a part of history for her family and the town of Hawkins, Texas.
“Erasing my Aunt Lillian Richard would erase a part of history,” says Harris, who serves as family historian for the Richard family of Hawkins. “All of the people in my family are happy and proud of Aunt Lillian and what she accomplished.”
Aunt Jemima portrays the white, romanticized notion of an Antebellum “mammy,” detached from the cruel reality of enslavement during the late 19th century. The inspiration for the character came from the song “Old Aunt Jemima.” Starting at the World's Fair in 1893, a formerly enslaved woman named Nancy Green was the first to travel around the country wearing an apron and bandana as Aunt Jemima.
comments powered by Disqus
- Do American Indians Celebrate the 4th of July?
- Trump Vows To Veto Defense Bill If It Removes Confederate Names From Military Bases
- Fourth of July: Beer’s Patriotic Connection to the Founding Fathers
- Calls for ‘The Star-Spangled Banner’ to be Replaced With a New US National Anthem
- As Young People Drive Infection Spikes, College Faculty Members Fight For The Right To Teach Remotely
- The Day the White Working Class Turned Republican (Review)
- David Starkey Criticised over Slavery Comments
- ‘A Conflicted Cultural Force’: What It’s Like to Be Black in Publishing
- Did Rutgers Find The Perfect President For 2020? Meet Jonathan Holloway, Black Historian.
- In Search of King David’s Lost Empire