Video of the Week: Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012Roundup
tags: Video of the Week, science relevant to history, stories
The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling. As part of his study, Dr. Zak, a founding pioneer in the emerging field of neuroeconomics, closely monitored the neural activity of hundreds of people who viewed Ben's story. What he discovered is that even the simplest narrative, if it is highly engaging and follows the classic dramatic arc outlined by the German playwright Gustav Freytag, can evoke powerful empathic responses associated with specific neurochemicals, namely cortisol and oxytocin. Those brain responses, in turn, can translate readily into concrete action—in the case of Dr. Zak's study subjects, generous donations to charity and even monetary gifts to fellow participants. By contrast, stories that fail to follow the dramatic arc of rising action/climax/denouement—no matter how outwardly happy or pleasant those stories may be—elicit little if any emotional or chemical response, and correspond to a similar absence of action. Dr. Zak's conclusions hold profound implications for the role of storytelling in a vast range of professional and public milieus.
comments powered by Disqus
- Archivists Are Mining Parler Metadata to Pinpoint Crimes at the Capitol
- ‘World’s Greatest Athlete’ Jim Thorpe Was Wronged by Bigotry. The IOC Must Correct the Record
- Black Southerners are Wielding Political Power that was Denied their Parents and Grandparents
- Israeli Rights Group: Nation Isn't a Democracy but an "Apartheid Regime"
- Capitol Riot: The 48 Hours that Echoed Generations of Southern Conflict
- Resolution of the Conference on Faith and History: Executive Board Response to the Assault on the U.S. Capitol
- By the People, for the People, but Not Necessarily Open to the People
- Wealthy Bankers And Businessmen Plotted To Overthrow FDR. A Retired General Foiled It
- Ole Miss Doubles Down on Professor's Termination
- How Fear Took Over the American Suburbs