Video of the Week: Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012Roundup
tags: Video of the Week, science relevant to history, stories
The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling. As part of his study, Dr. Zak, a founding pioneer in the emerging field of neuroeconomics, closely monitored the neural activity of hundreds of people who viewed Ben's story. What he discovered is that even the simplest narrative, if it is highly engaging and follows the classic dramatic arc outlined by the German playwright Gustav Freytag, can evoke powerful empathic responses associated with specific neurochemicals, namely cortisol and oxytocin. Those brain responses, in turn, can translate readily into concrete action—in the case of Dr. Zak's study subjects, generous donations to charity and even monetary gifts to fellow participants. By contrast, stories that fail to follow the dramatic arc of rising action/climax/denouement—no matter how outwardly happy or pleasant those stories may be—elicit little if any emotional or chemical response, and correspond to a similar absence of action. Dr. Zak's conclusions hold profound implications for the role of storytelling in a vast range of professional and public milieus.
comments powered by Disqus
- Why Gen. Eisenhower Threatened to Quit Just Before D-Day
- Who Should Own Photos of Slaves? The Descendants, not Harvard, a Lawsuit Says
- No, Fox’s Katie Pavlich, the US Wasn’t the First to Abolish Slavery
- Boeing Brings 100 Years Of History To Its Fight To Restore Its Reputation
- Destroying Istanbul to 'Restore' It
- Medgar Evers' home established as a national monument in Jackson
- MIT Historian Kate Brown Alleges United Nations Scientific Cover-Up Of Death And Disease Toll From Chernobyl
- Atlanta’s Civil War Monument, Minus the Pro-Confederate Bunkum
- In the age of distraction, one small publisher keeps local history alive in sepia tones
- Historians Weigh In: Are we returning to an age of political extremes?