A brief history of racist soft drinkstags: Coca-Cola, soft drinks, Pepsi
Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the course of the decades and the seemingly limitless growth of the soft drink industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race. And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola....
comments powered by Disqus
- ‘Bite-sized’ history textbooks used in the UK accused of ‘dumbing down’ the subject: should we be worried?
- Tut’s beard glued back on like a bad craft project
- Smithsonian working to finalize deal for new site in London
- The voices of Auschwitz
- What countries teach children about the Holocaust varies hugely
- From his perch in Saudi Arabia, Princeton’s Mark Cohen says Jews and Muslims should remember they used to get along
- Duke honors historian John Hope Franklin with year-long series of events
- What New Left History Gave Us
- Marcus Borg, Liberal Christian Scholar, Dies at 72
- Richard Hofstadter’s insights into the "paranoid style in American politics” lauded in the NYT