Originally published 03/25/2013
Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the course of the decades and the seemingly limitless growth of the soft drink industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race. And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola....
- Scientists Say Proof Of Jack The Ripper's Identity Is Fatally Flawed
- Memorial for black Revolutionary War soldiers finds spot on Mall after 30 years
- Sherlock Holmes star to feature in a new movie about Alan Turning
- Man’s Genome From 45,000 Years Ago Is Reconstructed
- This company claims its video games about the French Revolution are accurate