political advertising

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• 12/18/2022
  

  Fear Was on the 2022 Ballot, with More in Store for '24

  by Joe Renouard

  Political advertising in the midterm campaigns focused on fear. There's little reason to expect anything different in two years. 

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• SOURCE: The Conversation
  10/26/2022
  

  Campaign Signs Blight the Landscape this Month: Do They Work?

  by Karen Adams

  Political signs don't do much to sway voters, but in close races they're a low-cost way to make a small and potentially decisive difference. 

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• SOURCE: Made By History at the Washington Post
  8/4/2022
  

  The Ongoing Legacy of Direct-Mail Grievance Politics

  by L. Benjamin Rolsky

  By privatizing political discourse, the pioneers of direct mail advertising could solicit funds at the same time as they stoked the fears of a targeted set of voters; this worked to bring the religious right into the heart of the Republican Party. 

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• SOURCE: The New Republic
  9/8/2020
  

  The Anti-Democratic Origins of Voter Prediction (Review)

  A review of Jill Lepore's "If Then," which finds the roots of contemporary political messaging in a 1960s company's pioneering efforts to apply computer modeling to voter behavior. 

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• SOURCE: New York Times
  8/22/2020
  

  A Glimmer of Hope for Trump? How Bush Mounted a Comeback in 1988

  It will surprise no one if Trump pursues the sort of negative race-baiting campaign that George H.W. Bush used to rally after trailing Michael Dukakis in the summer. What remains to be seen will be if Trump can convincingly portray Biden as a greater danger to the public. 

• 
• SOURCE: The New Yorker
  7/27/2020
  

  How the Simulmatics Corporation Invented the Future

  by Jill Lepore

  Modern political campaigning can trace its origins to the desperation of the Democratic Party to target voters outside of its traditional stronghold in the South by targeting precise segments of the national electorate.

• 
• SOURCE: The Atlantic
  6/30/2020
  

  Leave Lincoln Out of It

  Andrew Ferguson argues that the Lincoln Project's anti-Trump ads follow Abe Lincoln's lead in one respect: they echo the young Lincoln's talent for partisan attacks and inflammatory rhetoric. They inflame and agitate, but don't persuade. 

• 
• 5/17/2020
  

  Morning or Mourning in America? Political Advertising and the Politics of Emotion

  by Wendy Melillo

  The Lincoln Project's recent "Mourning in America" ad seeks to connect Donald Trump to deep misery in America. The history of political advertising suggests it's likely to work.