An Indian Memorial Helps to Re-Image Little Bighorn Battlefield National
Re-imaging, a concept very familiar to celebrities, politicians, and tourism promoters, is a tool that can be used to change the basic way the public perceives or thinks about a person, place, or activity. It is usually intended to trade an unfavorable image for a better one, but is also highly useful for replacing an inaccurate or misleading image with something lots closer to the truth.
Suppose that a national park were in need of re-imaging. How would you go about it? Little Bighorn Battlefield National Monument offers an excellent case study.
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