Thursday was a very solemn day for Armenians -- it was the 93rd anniversary of what many call the Armenian Genocide, and local streets came to a standstill as thousands of people marched in protest.

A large group of people gathered Thursday afternoon on the street outside the Turkish Consulate building on Wilshire Boulevard to protest.

Earlier Thursday there was a protest rally in Hollywood.

"1915: Never again." That's the message sent loud and clear by thousands of Armenians gathered in Hollywood Thursday, protesting what they say is a denial by the current Turkish government of the Armenian Genocide.