Ewww: pieces of Titanic made into luxury watches

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BASEL, Switzerland -- Steel and coal from the Titanic have been transformed into a new line of luxury wristwatches that claim to capture the essence of the legendary oceanliner which sank in 1912.

Geneva watchmaker Romain Jerome SA billed its "Titanic-DNA" collection as among the most exclusive pieces showcased this week at Baselworld, the watch and jewellery industry's largest annual trade fair...

"So many rich people buy incredibly complicated watches without understanding how they work, because they want a story to tell," [CEO Yvan Arpa] said. "To them we offer a story."

The North Atlantic wrecksite of the Titanic, which hit an iceberg and sank on its first voyage from the English port of Southampton to New York, have been protected for more than a decade but many relics were taken in early diving expeditions...

To make the watches, which were offered for sale for the first time in Basel for between $7,800 and $173,100, the Swiss company created an alloy using the slab from the Titanic with steel being used in a Harland and Wolff replica of the vessel.

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