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Mongolia May Regulate Use of Genghis Khan Name

Mongolia's legislature on Thursday began debating a law on regulating the use of Genghis Khan's name in a bid to prevent the memory of the legendary conqueror from being cheapened.

Since Mongolia emerged from the shadow of the Soviet Union in 1991, the isolated Asian nation has applied the moniker of its favorite son to more than half a dozen brands of vodka and beer and a variety of other commercial products.

The trend reflects the immense pride Mongolians feel about a man who established an empire that stretched across Asia all the way to central Europe in the early 13th century.
Read entire article at http://sfgate.com/cgi-bin/article.cgi?file=/news/archive/2006/10/05/international/i121208D63.DTL