9 ways our food shopping habits have changed since 1947

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tags: food, shopping habits



In 1947 the Office for National Statistics (ONS) began recording the prices of everyday items on a ‘national shopping list’, to help calculate inflation. Through to today the list is updated every year: new products are added, while others are quietly dropped.

As the prices of the various items in the basket change over time, so does the total cost of the basket, thus movements in consumer price inflation indices represent the changing cost of the shopping basket. By looking into these imaginary baskets we can build up a picture of the changing shopping and eating habits of postwar Britain. Here are some of the highlights…

1) Wild rabbit anyone?

That first list from 1947 contains such things as small white loaf, wild rabbit, tin of corned beef, cabbage, potatoes, prunes, tea, cocoa and condensed milk. It also features Sild, or small herrings, which were sold in tins.




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