Mark Pendergrast publishes secret Coke formulatags: Georgia, Coca-Cola, corporations, recipes, Mark Pendergast
Safely guarded in an air-conditioned vault in Atlanta, Georgia, lies one of western society's most valuable artefacts. So valuable, that its owner could lose millions if anyone so much as got a look at it. That's what Coca-Cola would have us believe anyway , claiming the only original copy of the soft drink's top-secret recipe lies underneath its US headquarters. But one man is threatening to lift this veil of secrecy this week as he claims to publish a copy of the original formula in a new book. Historian Mark Pendergrast says the recipe was handed down through the family of Frank Robinson, the commercial partner of chemist John Pemberton, who first produced the drink in the summer of 1886.
In the third edition of his book, For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It', Pendergrast reproduces what he claims to be the same recipe that Pemberton devised over 125 years ago. Among the ingredients in the book are sugar, lime juice, nutmeg and coriander.
Pendergrast first came across the recipe when researching his first edition of the book, via Frank Robinson II, the great-grandson of the original Frank Robinson, though Robinson Jr. refused to show it to him. After a legal battle over the ownership of the formula during Robinson Jr.'s divorce, it eventually went to his sister Laura Robinson-Vanwagner when he died, who passed a photocopy on to the historian....
comments powered by Disqus
- Joan Baez, Sly Stone, Steve Martin, Ben E. King -- all honored by the Library of Congress
- StoryCorps to Launch Global Expansion With $1M TED Prize
- Hofstra Event Looks at Bush Presidency
- Did Israel steal uranium from a town in Pennsylvania in the 1960s?
- Sequel to Nelson Mandela's Long Walk to Freedom to be published next year
- History Camp "unconference" returns for the second year in Boston
- History Department at Connecticut College deplores Facebook post on Palestinians
- Historians join other scholars in protesting Georgia's anti-gay legislation
- Homeland Security historian builds winning case against Salvadoran leader who oversaw crimes
- What Howard Zinn taught the students of Spelman College