Tamara Palmer: How the 'Billie Jean' Video Changed MTVRoundup: Talking About History
tags: pop culture, The Root, Billie Jean, Michael Jackson, MTV, pop music
(The Root) -- "Billie Jean," who was not Michael Jackson's lover, is turning 30 -- or at least her video is, and it's an important anniversary in the evolution of both black music's visual expression and America's iconic music network. On March 10, 1983, MTV played "Billie Jean" for the first time and forever changed the course of its music programming in the process.
"MTV's playlist was 99 percent white until Michael Jackson forced his way on the air by making the best music videos anyone had ever seen," Rob Tannenbaum, co-author of I Want My MTV: The Uncensored Story of the Music Video Revolution, told The Root. "Compared to Michael, MTV staples like REO Speedwagon and Journey suddenly looked even more boring. And when Michael's videos created higher ratings for MTV, network executives claimed they'd 'learned a lesson' and tentatively embraced the softer side of black pop music, especially Lionel Richie."
Tannenbaum's book, an oral history featuring artists, label executives and MTV executives, recounts the frequently cited story that CBS Records president Walter Yetnikoff threatened to pull his artists from MTV if "Billie Jean" wasn't put in rotation....
comments powered by Disqus
- Rubio Surges Into Second In New Hampshire
- Branstad Says Cruz Ran ‘Unethical’ Campaign
- Christie Highlights Santorum’s Endorsement of Rubio
- Portman Comes Out Against Trade Deal
- Megyn Kelly Gets a Book Deal
- A Big List of the Bad Things Clinton Has Done
- An Unambiguous Sign Sanders Won Last Night’s Debate
- Still Friends at the End
- Quote of the Day
- Trump Still Leads as Clinton Slips
- Clinton Can’t Shake Image as Wall Street’s Friend
- Maddow Doesn’t See Sanders Winning
- Why Does the Media Still Shield Chelsea Clinton?
- Bush Jokes His Mother May Have Abused Him
- Rubio Closes the Gap in New Hampshire
- Transcribed Document: Soviet Politburo Discussed CIA Billion Dollar Spy Adolf Tolkachev
- Pentagon withholds Iraq War photos showing detainee abuse
- These Rebels Have Amassed A Library From Syria’s Ruins
- Was 1916 fire at Canadian Parliament set by German saboteur?
- United Nations Calls On U.S. To Pay African Americans Reparations For Slavery
- Juan Cole says America’s inclination to turn to the military started with Manifest Destiny
- History Jobs Drop
- Paul Krugman gives credence to Robert J. Gordon's pessimism about American economic growth
- Harvard President Drew Faust Condemns Free Tuition Proposal from Outsider Overseers Ticket
- Andrew Roberts says Trump is the Mussolini of America with double the vulgarity