Genghis Khan has become a consumer icon in MongoliaBreaking News
Forbidden under seven decades of Soviet rule, newly abundant images of the Universal Leader cast him as a popular hero and familiar trademark.
Mongolians can buy Grand Khaan vodka at the Genghis Khan nightclub in Ulan Bator, pay for it with Genghis-stamped currency, and top it off with some Genghis smokes. The emperor’s name, which means “universal leader,” graces candy bar wrappers, bank fronts, and hotels. The two most popular brands of beer? Genghis and Khan.
Genghis’ visage, like much of his legend, is a reconstruction based on ideas of what might have been. His stint as corporate logo follows alternate incarnations as brutal conqueror, free trader, serial rapist, and avatar of religious tolerance. “Now we are becoming Mongols again,” a Mongolian historian recently told the International Herald Tribune. As they piece together their past, Mongolians are remaking their most famous son too.
comments powered by Disqus
- Rubio Surges Into Second In New Hampshire
- Branstad Says Cruz Ran ‘Unethical’ Campaign
- Christie Highlights Santorum’s Endorsement of Rubio
- Portman Comes Out Against Trade Deal
- Megyn Kelly Gets a Book Deal
- A Big List of the Bad Things Clinton Has Done
- An Unambiguous Sign Sanders Won Last Night’s Debate
- Still Friends at the End
- Quote of the Day
- Trump Still Leads as Clinton Slips
- Clinton Can’t Shake Image as Wall Street’s Friend
- Maddow Doesn’t See Sanders Winning
- Why Does the Media Still Shield Chelsea Clinton?
- Bush Jokes His Mother May Have Abused Him
- Rubio Closes the Gap in New Hampshire
- Humans Hard-Wired to Teach, Anthropologist Says
- Parents outraged after students shown ‘white guilt’ cartoon for Black History Month
- Maryland is once again considering retiring its state song
- One of the last remaining Nazis goes on trial in Germany
- Inside story finally told of the young US diplomat who cracked the case of the murder of 4 nuns in El Salvador in 1980
- Historian at the center of Sanders-Clinton debate
- James Loewen Says Additional Baltimore Confederate Statues Should be Removed
- NYT History Book Reviews: Who Got Noticed this Week?
- A historian’s advice to students thinking of getting a PhD in a tough economic climate
- German historian Heinz Richter cleared of charges