In recent months, Google has confronted a new and unsettling trend: Its top search results for questions about the Holocaust lead to neo-Nazi sites while queries about different ethnic groups direct users to racist or inflammatory material.
The company last week said it was reluctant to take action, citing a desire to preserve the integrity of the company’s algorithms, which are designed to turn up relevant information. But on Tuesday, a Google spokesperson told Fortune it is making some changes.
“Judging which pages on the web best answer a query is a challenging problem and we don’t always get it right,” said the spokesperson. “We recently made improvements to our algorithm that will help surface more high quality, credible content on the web. We’ll continue to change our algorithms over time in order to tackle these challenges.”