A small museum in northwest Kansas that has paid homage to the losers of U.S. presidential elections for more than a half-century is readying a place on its wall for either Donald Trump or Hillary Clinton.

Every four years, the obscure “They Also Ran” gallery in Norton, Kan., adds a new face to its collection of White House wannabes—not to mock their shortcomings but to honor their spirit.

 “No one likes the guy who comes in second place, but we’re proud of the people who tried,” said Lee Ann Shearer, the exhibit’s longtime curator. “We’re not dissing you because you didn’t make president. It takes a lot of guts. You almost achieved the highest office in the country and imagine the feeling of defeat when you don’t get it.”