Jimi Hendrix -- Made in London

Johnnie Walker presents a profile of Jimi Hendrix and his arrival in 'swinging' London in 1966, where Jimi began to change the sound of rock guitar forever. Although born in Seattle, Jimi Hendrix was always most at home in his adopted city of London. Shy and retiring, 23-year-old James Marshall Hendrix arrived at Heathrow in September 1966 as an absolute unknown, and returned to the USA in June 1967 as a cock-sure, homecoming hero ready to don the mantle of America's first black rock superstar. It was in London that he had been welcomed with open arms by the musical glitterati of the 60's, here he was judged for his talent rather than his race; above all it was in London that he was redesigned, repackaged and presented back to America and the World.