U.S. TV's The History Channel drops 'the' and 'channel' from its name

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The History Channel in the United States is now history.

Make that History. The cable network quietly dropped "the" and "channel" from its name recently, claiming History for itself. "Our brand is, in the media landscape, synonymous with the genre of history so I don't think it's presumptuous of us to call ourselves History," said Nancy Dubuc, the network's executive vice-president.

That's how many viewers already refer to it, she said. "Channel" is a drag on efforts to establish the brand in other media, like on the Internet. There were no licensing issues involved in the switch, she said.
The network has even changed its "H" logo to make it look bolder, less ancient.

There is a similar channel in Canada called History Television, which is owned by Canwest.

Once dubbed "The Hitler Channel" for all of its Second World War documentaries, History in the United States has switched to a more "immersive" style that tries to show rather than tell, said Dubuc. Adventure-seeking is in. Sitting in an armchair-telling war stories is out.
History is following the model of the U.S. version of Discovery, whose popular "Deadliest Catch" series about Alaskan crab fishermen is one of the most influential shows on cable. History, owned by the A&E Television Networks, has its own "Ice Road Truckers" about drivers on frozen lakes in Canada and just started "Ax Men" about loggers.

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