... Few question the party’s need to build its campaign coffers in what is now an arms race for political dollars. But by cozying up to Wall Street and the privileged — and appearing more at ease hobnobbing among them than among those who work in factories, small businesses and call centers — Democrats have sent a subtle message about the people they prefer to associate with and seek out for advice. To many Americans, it reeks of hypocrisy at best.

Republicans, who unapologetically celebrate wealth as a symbol of American dynamism, face no such messaging dissonance.

But perhaps more important is the jujitsu maneuver that Republicans have used to turn one of the Democratic Party’s strengths — its good faith use of government to level the playing field and help the little people — into a weakness.

From the New Deal through the ’60s, the Democrats were able to show that government was an essential tool to correct market inequities, protect the little people from unchecked power and special interests and ensure that the American birthright included safeguards against crippling poverty and misfortune.

Government, most Americans believed, was their defender and their voice. In 1964, according the the American National Election Studies, more than three-fourths of Americans said they trusted government most of the time or just about always. It was the Democrats that stood for grass-roots change and the Republicans who represented the powerful and resistant establishment.

Democrats then expanded their vision of a righteous government by exercising its power to fight segregation, discrimination, environmental blight, corporate malfeasance and consumer hazards — and to advance health care as a right and not a privilege. All of that seemed to follow the New Deal script of government as a force for good.

But with Richard Nixon channeling George Wallace’s racialized anger at the federal government and Ronald Reagan saying that the only way to christen our shining city on a hill is to free up aggrieved entrepreneurs and ordinary citizens stifled by burdensome red tape and regulations, the Democratic association with government began to turn noxious.

As Reagan put it in his 1981 inaugural address, we should not allow “government by an elite group” to “ride on our back.”

For four decades now, Republicans have succeeded in framing Democrats as the party that uses government to bigfoot rather than aid the American people. Democrats may celebrate public servants for keeping our food safe and our lakes healthy, but Republicans have successfully portrayed them as a humorless bureaucrats who salivate at the urge to exert power and control over taxpaying Americans.

And Republicans have very artfully created a counternarrative, turning the market into a synonym for liberty and defining it as an authentic expression of American grass-roots energy in which small businesses and entrepreneurs simply need freedom from government to shower benefits on us all. ...