Originally published 03/25/2013
Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the course of the decades and the seemingly limitless growth of the soft drink industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race. And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola....
- The Koreas Are Weighing a Peace Deal. Here’s What That Might Mean.
- Slavery's hidden history in the mid-Hudson Valley coming to light
- The discovery of a map made by a Native American is reshaping thinking about the Lewis & Clark expedition
- New findings from Penn Slavery Project show how U. benefitted financially from enslaved labor
- Is it anti-Semitic for President Trump to call Chuck Todd ‘sleepy eyes’?
- This is what happened when a historian with a rural background wrote favorably about gun control in the Washington Post
- Is Economics Going Back To The 1800s? Maybe So.
- Historian: Why destroying archives is never a good idea
- Feds charge controversial Kent State University professor Julio Pino with lying to FBI
- New Yorker publishes profile of H.R. McMaster just weeks after Trump fires him