IOC 
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Amateurism, Sneaker Money, and the Forgotten Protest of the 1968 Games
by Harry Blutstein
Tommie Smith and John Carlos are remembered for their gloved-fist protest of American racism at the 1968 Mexico City Games. But they also demonstrated against the hypocritical and exploitative rules of amateurism and opened the door to endorsement payments for Olympians.
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