Magic, Real Magic, in the Academy

Muhlenberg College has spent tens of thousands of dollars developing courses and bringing speakers to study, and to use as an inspiration to learning, stage magic.

There's elements of popular culture studies, cognitive and perceptual psychology, theater, philosophy as a search for meaning, and apparently a few other things in there.....

Claptrap? Inspired Pedagogy? Edutainment?

And if that doesn't get your attention: Who owns your work? Congress has made it easier for Universities to own intellectual property produced by its members (including students), and it's paying off. So, if you write a textbook, or a popular history, how long before the University is looking for a cut?