They're Coming for Your Beer

Here comes the first big wave of lawsuits:

Consumers' attorneys across the nation have begun to target the alcoholic beverage industry, filing lawsuits that claim that some leading brewers and distillers are using slick advertising to sell products to underage drinkers.

Lawsuits filed since November in Ohio, California, North Carolina, Colorado and Washington, D.C., appear modeled after cases that were brought against the tobacco industry beginning in the mid-1980s. Those suits focused on youth-oriented ads and sought huge damages for tens of thousands of underage smokers and their parents. The tobacco lawsuits led to a settlement in 1998 in which tobacco companies agreed to pay $246 billion to state governments to cover health care costs and other smoking-related expenses.

The CAMY and CASA studies the anti-alcohol lawyers are basing their suits on are complete bosh, and I discussed and debunked both in my neoprohibition paper.