Duh!

The other day I noted that neuroscientists are studying blood flows in the brain in a futile effort to learn what’s “really going on” inside voters’ heads when they see political commercials. On Thursday Fox News did a straight report on this non-story. The dumbest part was the reaction by Susan Estrich, the leftish law professor and Democratic operative: “What's the line between figuring out which ad works and figuring out, ‘how do I manipulate this particular voter through a combination of words and images in order to convince him to believe something he may not really believe?’”

What planet is that woman living on? That's what political campaigns routinely do. She ran Michael Dukakis’s presidential campaign in 1988, so she did it herself!