Academic quality: appearance and reality

The Guardian's Ben Goldacre gets stuck in to 'no longer Dr' Gillian McKeith. I sometimes find Goldacre's writing in the Grauniad rather shrill, but in this longer piece he gives a great explanation for his anger and a definition of 'referenciness' worthy of Stephen Colbert. The dangers Goldacre identifies in those who seek to give the appearance of academic research without its substance apply across all fields.