Flexibility Is a Must To Hire and Retain the Best People

The COVID-19 pandemic has irrevocably changed the way we work. With lockdowns and social distancing measures forcing companies to adopt remote and hybrid work models, employees got a taste of flexibility that many don't want to give up.

In fact, according to a report by hiring software company Greenhouse, 76% of employees say they would quit if their company eliminated flexible work policies post-pandemic. I believe it, having done numerous internal surveys and focus groups at companies that I helped transition to hybrid work. I spoke with Donald Knight, Chief People Officer at Greenhouse, to get insight into why flexibility has become so important for today's workforce.

Employees Have Embraced the Productivity of Flexible Work

As Knight explained, the pandemic gave employees the opportunity to reimagine work and their relationship with employers. Remote and hybrid models enabled continued productivity -- and in some cases, revenues actually grew during lockdowns. Employees recognized they could work productively without commuting to an office every single day.

The benefits of flexibility became clear: no wasted time commuting, more control over your schedule, better work-life balance. After experiencing this, employees don't want to go back to the old way of rigid 9-to-5 office-based work. For many, giving up flexibility is a deal-breaker.

Leadership Resistance to Change

Despite the proven productivity of flexible work, many companies are still mandating return-to-office policies. Knight identified three key reasons why leaders resist embracing flexibility:

1. Proven past success with in-office work

Some leaders like Elon Musk built their empires through in-office collaboration. They believe physical proximity drove their accomplishments. Changing what worked could feel risky.

2. Hesitance to be early adopters

Leaders who didn't enjoy remote work themselves may want to see more evidence before fully embracing flexibility. They don't want to be guinea pigs.

3. Preference for in-office work

Some leaders simply work better in a traditional office environment. They incorrectly assume all employees share their preference.

While these perspectives are understandable, Knight emphasized leaders must adapt their style to meet the changing needs and preferences of today's talent pool.

One Size Doesn't Fit All

Rigid policies that force everyone back to the office full-time ignore the reality that people have diverse needs. As Knight said, "Flexibility for those individuals are like, 'Hey, as long as team meetings are available  during the core hours, where we can work across time zones, and collaborate, or co-create together...that's the flexibility they're looking for.'"

Organizations must define what flexibility means for their culture and people. They can't take a one-size-fits-all approach - flexibility will look different for each employee.

Rethink the Purpose of the Office

I discussed with Knight that when developing flexible policies, leaders should start by asking: "What is the office for anyway?"

Offices work well for:

• In-person collaboration
• Mentoring and training
• Nuanced conversations
• Social bonding

But they're ineffective for heads-down individual work like writing, design, and reading, which remote employees can do more productively at home without distractions.

Most employees only need around 1-2 days in the office per week for those high-value collaborative activities. Mandating more days just to have people in seats is counterproductive.

The Office as Social Hub

Looking ahead, Knight envisions offices transforming into "social hubs" for bonding while preserving flexibility:

"Gone will be the days where you see the marketing team only sitting with the marketing team, people team only with the people team. When you come to the office, this is going to be a place where people across departments can come together."

This social approach with a remote/hybrid foundation can provide the best of both worlds.

Key Takeaways for Leaders

To attract and retain top talent in today's market, leaders must:

• Audit and update policies to enable flexibility based on what works best for each employee's role and needs.
• Clarify the purpose of the office as a collaborative/social hub, not for individual work.
• Recognize that flexibility is a must-have for the vast majority of employees today across generations.

Rigid policies mandating full-time office work will lead to attrition. As Knight emphasized, "They are watching...where they want to park their time, talent and treasure."

The takeaway is clear: embracing flexibility in the post-pandemic era is imperative for hiring and retaining the best people. Companies that refuse to adapt are destined to lose talent to forward-thinking competitors. The time is now for leaders to reimagine their policies and culture to enable the future of flexible work.

Image credit: Andrea Piacquadio/Pexels

Originally published in Disaster Avoidance Experts on May 27, 2023

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Dr. Gleb Tsipursky was lauded as “Office Whisperer” and “Hybrid Expert” by The New York Times for helping leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote the first book on returning to the office and leading hybrid teams after the pandemic, his best-seller Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage (Intentional Insights, 2021). He authored seven books in total, and is best know for his global bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio. In his free time, he makes sure to spend abundant quality time with his wife to avoid his personal life turning into a disaster. Contact him at Gleb[at]DisasterAvoidanceExperts[dot]com, follow him on LinkedIn @dr-gleb-tsipursky, Twitter @gleb_tsipursky, Instagram @dr_gleb_tsipursky, Facebook @DrGlebTsipursky, Medium @dr_gleb_tsipursky, YouTube, and RSS, and get a free copy of the Assessment on Dangerous Judgment Errors in the Workplace by signing up for the free Wise Decision Maker Course at https://disasteravoidanceexperts.com/newsletter/.