Marian Salzman: Baby boomers out, 'cuspers' in
[Marian Salzman is chief marketing officer and a partner at Porter Novelli Worldwide and is co-author of "The Future of Men" and "Next Now." ]
Rarely has there been a year when so many things went out of style in such a short time: not just investment bankers, gas-guzzling vehicles, corporate jets, conspicuous consumption and political polarization, but also a whole generation.
After strutting and tub-thumping and preening their way across the high ground of politics, media, culture and finance for 30 years, baby boomers have gone from top dogs to scapegoats in barely a year.
As baby boomers lose their authority and appeal, generational power is shifting one notch down: to cuspers (born roughly 1954-1965), who arrived in style in 2008 with their first truly major figure, Barack Obama (born 1961).
George W. Bush, born in 1946 at the start of the postwar baby boom for which his generation is named, will leave office with the lowest approval ratings since Richard Nixon was president. As Thomas Friedman has written, Bush epitomizes what's now seen as "The Greediest Generation."
Who's to blame for the economy going into serious decline?
The short and easy answer is greedy boomers. This is the generation that knew better than their cautious, fuddy-duddy parents, the generation that protested, that had ideals and marched to the beat of defiant music: "Street Fighting Man," "We Want the World and We Want It Now," "Hope I Die Before I Get Old."
It's the generation that pursued pleasure, proclaimed "I can have it all" and refused to grow old -- "50 is the new 30," etc.
And now, after years of taking credit for changing the world, baby boomers are taking the rap for the reversal of fortune that's shaking the world.
Whatever history may decide, today's commentators and pundits of all ages have decided that boomers, the dominant cohort in many developed countries, are guilty. And whether they're really to blame, what counts is that they look like they are. Their profile fits....
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Rarely has there been a year when so many things went out of style in such a short time: not just investment bankers, gas-guzzling vehicles, corporate jets, conspicuous consumption and political polarization, but also a whole generation.
After strutting and tub-thumping and preening their way across the high ground of politics, media, culture and finance for 30 years, baby boomers have gone from top dogs to scapegoats in barely a year.
As baby boomers lose their authority and appeal, generational power is shifting one notch down: to cuspers (born roughly 1954-1965), who arrived in style in 2008 with their first truly major figure, Barack Obama (born 1961).
George W. Bush, born in 1946 at the start of the postwar baby boom for which his generation is named, will leave office with the lowest approval ratings since Richard Nixon was president. As Thomas Friedman has written, Bush epitomizes what's now seen as "The Greediest Generation."
Who's to blame for the economy going into serious decline?
The short and easy answer is greedy boomers. This is the generation that knew better than their cautious, fuddy-duddy parents, the generation that protested, that had ideals and marched to the beat of defiant music: "Street Fighting Man," "We Want the World and We Want It Now," "Hope I Die Before I Get Old."
It's the generation that pursued pleasure, proclaimed "I can have it all" and refused to grow old -- "50 is the new 30," etc.
And now, after years of taking credit for changing the world, baby boomers are taking the rap for the reversal of fortune that's shaking the world.
Whatever history may decide, today's commentators and pundits of all ages have decided that boomers, the dominant cohort in many developed countries, are guilty. And whether they're really to blame, what counts is that they look like they are. Their profile fits....