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Michael Barone: Are the Polls Accurate?

[Mr. Barone, a senior writer at U.S. News & World Report and a resident fellow at the American Enterprise Institute, is co-author of "The Almanac of American Politics 2008" (National Journal Group). From 1974 to 1981 he was a vice president of Peter D. Hart Research Associates, a polling firm.]

... It is commonly said that the polls in the 1982 California and the 1989 Virginia gubernatorial races overstated the margin for the black Democrats who were running -- Tom Bradley and Douglas Wilder. The theory to account for this is that some poll respondents in each case were unwilling to say they were voting for the white Republican.

It's not clear that race was the issue. Recently pollster Lance Tarrance and political consultant Sal Russo, who worked for Bradley's opponent George Deukmejian, have written (Mr. Tarrance in RealClearPolitics.com, and Mr. Russo on this page) that their polls got the election right and that public pollsters failed to take into account a successful Republican absentee voter drive. Blair Levin, a Democrat who worked for Bradley, has argued in the same vein in the New York Times. In Virginia, Douglas Wilder was running around 50% in the polls and his Republican opponent Marshall Coleman was well behind; yet Mr. Wilder won with 50.1% of the vote.

These may have been cases of the common phenomenon of the better-known candidate getting about the same percentage from voters as he did in polls, and the lesser-known candidate doing better with voters than he had in the polls. Some significant percentage of voters will pull the lever for the Republican (or the Democratic) candidate even if they didn't know his name or much about him when they entered the voting booth. In any case, Harvard researcher Daniel Hopkins, after examining dozens of races involving black candidates, reported this year, at a meeting of the Society of Political Methodology, that he'd found no examples of the "Bradley Effect" since 1996.

And what about Barack Obama? In most of the presidential primaries, Sen. Obama received about the same percentage of the votes as he had in the most recent polls. The one notable exception was in New Hampshire, where Hillary Clinton's tearful moment seems to have changed many votes in the last days.

Yet there was a curious anomaly: In most primaries Mr. Obama tended to receive higher percentages in exit polls than he did from the voters. What accounts for this discrepancy?

While there is no definitive answer, it's worth noting that only about half of Americans approached to take the exit poll agree to do so (compared to 90% in Mexico and Russia). Thus it seems likely that Obama voters -- more enthusiastic about their candidate than Clinton voters by most measures (like strength of support in poll questions) -- were more willing to fill out the exit poll forms and drop them in the box.

What this suggests is that Mr. Obama will win about the same percentage of votes as he gets in the last rounds of polling before the election. That's not bad news for his campaign, as the polls stand now. The realclearpolitics.com average of recent national polls, as I write, shows Mr. Obama leading John McCain by 50% to 45%.

If Mr. Obama gets the votes of any perceptible number of undecideds (or if any perceptible number of them don't vote) he'll win a popular vote majority, something only one Democratic nominee, Jimmy Carter, has done in the last 40 years....
Read entire article at WSJ