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Scott McLemee: The End of the End of the End of History?

[Scott McLemee writes Intellectual Affairs each week. He also blogs at Quick Study.]

One minor casualty of the recent conflict in Georgia was the doctrine of peace through McGlobalization — a belief first elaborated by Thomas Friedman in 1999, and left in ruins on August 8, when Russian troops moved into South Ossetia. “No two countries that both had McDonald’s had fought a war against each other since each got its McDonald’s,” wrote Friedman in The Lexus and the Olive Tree (Farrar, Straus, and Giroux).

Not that the fast-food chain itself had a soothing effect, of course. The argument was that international trade and modernization — and the processes of liberalization and democratization created in their wakes — would knit countries together in an international civil society that made war unnecessary. There would still be conflict. But it could be contained — made rational, and even profitable, like competition between Ronald and his competitors over at Burger King. (Thomas Friedman does not seem like a big reader of Kant, but his thinking here bears some passing resemblance to the philosopher’s “Idea for a Universal History from a Cosmopolitan Perspective,” an essay from 1784.)

McDonald’s opened in Russia in 1990 — a milestone of perestroika, if ever there were one. And Georgia will celebrate the tenth anniversary of its first Micky D’s early next year, assuming anybody feels up for it. So much for Friedman’s theory. Presumably it could be retooled ex post facto (“two countries with Pizza Huts have never had a thermonuclear conflict,” anyone?) but that really seems like cheating.

Ever since a friend pointed out that the golden arches no longer serve as a peace sign, I have been wondering if some alternative idea would better fit the news from Georgia. Is there a grand narrative that subsumes recent events? What generalizations seem possible, even necessary and urgent, now? What, in short, is the Big Idea?

Reading op-ed essays, position papers, and blogs over the past two weeks, one finds a handful of approaches emerging. The following survey is not exhaustive — and I should make clear that describing these ideas is not the same as endorsing them. Too many facts about what actually happened are still not in; interpretation of anything is, at this point, partly guesswork. (When the fog of war intersects a gulf stream of hot air, you do not necessarily see things more clearly.) Be that as it may, here are some notes on certain arguments being made about what it all means....
Read entire article at Inside Higher Ed