History Channel's biggest hit: A series about truckers
Just how big is Ice Road Truckers? The debut episode last month drew 3.4 million viewers, a record for the History Channel. Subsequent episodes have retained as much as 90 percent of that audience. The majority of viewers are men - probably the same guys who made Deadliest Catch a success for the Discovery Channel.
"We knew we were on to something different," said Dolores Gavin, the show's executive producer. "There was an energy around this that was very unique and different. It was hard to define."
On the other hand, the show itself is almost ridiculously easy to explain. The title tells all: The show focuses on six men who haul supplies over a 300-mile-long ice road. That's all, folks.
But in this case, simple means compelling.
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"We knew we were on to something different," said Dolores Gavin, the show's executive producer. "There was an energy around this that was very unique and different. It was hard to define."
On the other hand, the show itself is almost ridiculously easy to explain. The title tells all: The show focuses on six men who haul supplies over a 300-mile-long ice road. That's all, folks.
But in this case, simple means compelling.