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Mary Anastasia O'Grady: Target becomes a target of the Che Guevara myth

Until yesterday Christmas shoppers at Target department stores could purchase a 24-CD carrying case decorated with the image of Che Guevara. When I heard about it, I wondered why the retailer would want to promote the memory of a mass murderer. What's next, I asked, when I spoke with a representative of the company on Wednesday, Pol Pot pajamas?

Late Wednesday evening Target sent me this statement: "It is never our intent to offend any of our guests through the merchandise we carry. We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests."

The fact that it took only a day for Target to make that admirable decision suggests that at least someone at the company knows who Guevara was and what Cuba is today thanks in part to him. The misstep, though, probably occurred because others at the company allowed Target to become a target itself of the Che myth.

Guevara is not just a dead white guy from a well-to-do family who terrorized a racially mixed nation and executed hundreds of innocents in the late 1950s and 1960s. He is also a symbol of the totalitarian regime that persists in Cuba, which still practices his ideology of intolerance, hatred and repression. It is not the torture and killing alone that make the tragedy. That only describes the methodology. Guevara's wider goal -- to forcibly strip a population of its soul and spirit -- is what is truly frightening and deplorable. Christians, who celebrate the birth of their Savior on Monday, have particularly suffered under Guevara's dream of revolution, which has lasted since 1959.

The fear under which Cubans have lived for 48 years was fathered by the merciless Che Guevara. The unhappy Argentine Marxist met Fidel Castro in Mexico in 1955 and later became a rebel commander. "The Black Book of Communism," published in 1999 by Harvard University Press, notes that early in his career Guevara earned a "reputation for ruthlessness; a child in his guerrilla unit who had stolen a little food was immediately shot without trial." In his will, the book says, "this graduate of the school of terror praised the 'extremely useful hatred that turns men into effective, violent, merciless and cold killing machines.'"...

Defenders of Guevara can't even claim that his cruelty brought about equality. Today state policy makes it a crime for the raggedly dressed, malnourished and mostly black Cuban people to visit the beaches, museums and amply stocked stores of their own country, while well-fed tourists in fashionable cruise-wear go where they like. This amounts to de facto apartheid.

Amazingly, hope is still alive in Cuba. One reason is because although Guevara was able to kill a lot of Christians, neither he nor his successors succeeded in wiping out Christianity. The struggling Christian community, which takes seriously the religious teaching to reject fear in the face of evil, is playing a key role in the island's dissident movement....
Read entire article at WSJ