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Nicholas Lemann: The doubtful rise of Internet journalism

... To live up to its billing, Internet journalism has t meet high standards both conceptually and practically the medium has to be revolutionary, and the journalis has to be good. The quality of Internet journalism i bound to improve over time, especially if more of th virtues of traditional journalism migrate to th Internet. But, although the medium has grea capabilities, especially the way it opens out and speed up the discourse, it is not quite as different from wha has gone before as its advocates are saying
Societies create structures of authority for producing and distributing knowledge, information, and opinion. These structures are always waxing and waning, depending not only on the invention of new means of communication but also on political, cultural, and economic developments. An interesting new book about this came out last year in Britain under the daunting title “Representation and Misrepresentation in Later Stuart Britain: Partisanship and Political Culture.” It is set in the late seventeenth and early eighteenth centuries, and although its author, Mark Knights, who teaches at the University of East Anglia, does not make explicit comparisons to the present, it seems obvious that such comparisons are on his mind.
The “new media” of later Stuart Britain were pamphlets and periodicals, made possible not only by the advent of the printing press but by the relaxation of government censorship and licensing regimes, by political unrest, and by urbanization (which created audiences for public debate). Today, the best known of the periodicals is Addison and Steele’s Spectator, but it was one of dozens that proliferated almost explosively in the early seventeen-hundreds, including The Tatler, The Post Boy, The Medley, and The British Apollo. The most famous of the pamphleteers was Daniel Defoe, but there were hundreds of others, including Thomas Sprat, the author of “A True Account and Declaration of the Horrid Conspiracy Against the Late King” (1685), and Charles Leslie, the author of “The Wolf Stript of His Shepherd’s Cloathing” (1704). These voices entered a public conversation that had been narrowly restricted, mainly to holders of official positions in church and state. They were the bloggers and citizen journalists of their day, and their influence was far greater (though their audiences were far smaller) than what anybody on the Internet has yet achieved.
As media, Knights points out, both pamphlets and periodicals were radically transformative in their capabilities. Pamphlets were a mass medium with a short lead time—cheap, transportable, and easily accessible to people of all classes and political inclinations. They were, as Knights puts it, “capable of assuming different forms (letters, dialogues, essays, refutations, vindications, and so on)” and, he adds, were “ideally suited to making a public statement at a particular moment.” Periodicals were, by the standards of the day, “a sort of interactive entertainment,” because of the invention of letters to the editor and because publications were constantly responding to their readers and to one another.
Then as now, the new media in their fresh youth produced a distinctive, hot-tempered rhetorical style. Knights writes, “Polemical print . . . challenged conventional notions of how rhetoric worked and was a medium that facilitated slander, polemic, and satire. It delighted in mocking or even abusive criticism, in part because of the conventions of anonymity.” But one of Knights’s most useful observations is that this was a self-limiting phenomenon. Each side in what Knights understands, properly, as the media front in a merciless political struggle between Whigs and Tories soon began accusing the other of trafficking in lies, distortions, conspiracy theories, and special pleading, and presenting itself as the avatar of the public interest, civil discourse, and epistemologically derived truth. Knights sees this genteeler style of expression as just another political tactic, but it nonetheless drove print publication toward a more reasoned, less inflamed rhetorical stance, which went along with a partial settling down of British politics from hot war between the parties to cold. (Full-dress British newspapers, like the Times and the Guardian, did not emerge until the late eighteenth and early nineteenth centuries, well into this calmer period and long after Knights ends his story.) At least in part, Internet journalism will surely repeat the cycle, and will begin to differentiate itself tonally, by trying to sound responsible and trustworthy in the hope of building a larger, possibly paying audience.
American journalism began, roughly speaking, on the later Stuart Britain model; during Colonial times it was dominated by fiery political speechmakers, like Thomas Paine. All those uplifting statements by the Founders about freedom of the press were almost certainly produced with pamphleteers in mind. When, in the early nineteenth century, political parties and fast cylinder printing presses developed, American journalism became mainly a branch of the party system, with very little pretense to neutral authority or ownership of the facts....
Read entire article at New Yorker