Part of Will Norton’s job was appeasing donors, and he was good at it. At least for a while.

As dean of the School of Journalism and New Media at the University of Mississippi, Norton dealt with them often. He attended football games and dinners. He thanked alumni for their sometimes-unsolicited input. He weathered bouts of public anger at the school, which was sometimes perceived, in the political ecosystem of Mississippi, as too liberal.

All of it he did well, it seemed, until an uglier side of being dean cascaded into view.

In March 2020, a mysterious group calling itself Ole Miss Information
acquired and started sharing emails between Norton and a real-estate investor whose support he seemed to have been courting. The investor had made racist comments to Norton. He’d referred to the tennis star Serena Williams with a gorilla emoji. He’d complained about “black hookers” and “gangbangers” and warned Norton about what happens when a town is overtaken by “the wrong elements.”

All this, and more, the dean did not protest. He either expressed vague agreement or ignored the businessman’s comments and moved the conversation along.

The public airing of those private exchanges was embarrassing and raised questions: When a potential donor or an influential alumnus expresses views that are antithetical to the stated values of a university, what should an administrator do? How much moral flexibility is required to raise money in higher ed? Where should the dean have drawn the line?

These questions feel especially urgent at the University of Mississippi, a place that has tried to extricate itself from Confederate symbols it once embraced, a place known more often by the plantation-era term “Ole Miss,” a place that many wealthy white donors wish would stay the same as it was when they were young.

The exposed emails might have started a productive, if difficult, debate among the journalism school’s faculty. Instead came recriminations, an erosion of collegiality, and charges of harassment.

After airing Norton’s exchanges, Ole Miss Information was not finished. It pressed the faculty to contend with Norton’s actions and to “free Ole Miss from its neoconfederate overlords,” writing in revolutionary prose about wanting a university that lived up to its ideals. It also sharply criticized the journalism school and pointed fingers at specific faculty members, saying that some were unqualified to hold their positions.