What Did Europe Smell Like Centuries Ago? Historians Set Out to Recreate Lost Scents

LONDON — For hundreds of years, through plagues and other pandemics, people used to believe that disease was spread not through droplets or flea bites, but through the inhalation of unpleasant odors. To purify the air around them, they would burn rosemary and hot tar.

These scents, wafting through winding streets of London, were so common during the Great Plague of the 17th century that they became synonymous with the plague itself, historians said.

Now, as the world confronts another widespread outbreak, a team of historians and scientists from six European countries is seeking to identify and categorize the most common scents of daily life across Europe from the 16th century to the early 20th century, and to study what changes in scents over time reveal about society.

The $3.3 million “Odeuropa” project, which was announced this week, will use artificial intelligence to sift through more than 250,000 images and thousands of texts, including medical textbooks, novels and magazines in seven languages. Researchers will use machine learning and artificial intelligence to train computers to analyze references in texts to smells, like incense and tobacco.

Once cataloged, researchers, working with chemists and perfumers, will recreate roughly 120 scents with the hope that museum curators will incorporate some of the odors into exhibits to make visits more immersive or memorable for museumgoers.

The three-year project, which is funded by the European Union, will also include a guide for how museums can use smells in exhibits. The use of smells in exhibits could also make museums more accessible for people who are blind or who have limited sight, historians said.

“Often museums are unsure of how to use smell in their spaces,” said Dr. William Tullett, an assistant professor of early modern European history at Anglia Ruskin University in Cambridge, England.

Plans for the project, which launches in January, began before the pandemic, but the researchers said the coronavirus, which has changed the smells of cities and can lead to a loss of smell for some people infected with it, has illustrated how scents and societies reflect each other.

During past pandemics, the theory of miasma, which held that bad fumes were markers of disease transfer, was central to how people viewed the spread of infection.