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3/14/18

6 Factors of Successful E-Commerce Web Design

The number of e-commerce websites on the web has been on the increase thanks to the success of Amazon, eBay, Alibaba and other e-commerce sites. Today, there are thousands of e-commerce sites on the internet. To stand out among all these e-commerce sites, there is a need for skillful web design with innovation being a strong point.

There are some things that you must do to build a good e-commerce website. Here they are:

1. Search Engine Optimization:

A large percentage of those that visit an e-commerce site will visit the website from search engines like Google, Bing, DuckDuckGo and others. To make your e-commerce site show up among the top search results and get more visitors, it must be well optimized for these search engines. To improve website ranking for e-commerce, you must ensure that you use the right keywords for the content of your e-commerce site. You must also make sure that the pages are responsive, and the website is social media optimized. You should also publish more content to the blog section of the e-commerce site as search engines love it when you publish fresh content. Use keyword-rich URLs, HTML tags, META tags etc.

2. Mobile responsiveness:

Over 50% of online shoppers shop from their mobile phones instead of their computers. Having a mobile responsive website is important for any e-commerce site. Your users must be able to view your website well on their mobile device without the loss of any feature. Contents must be viewable on small screens, and the website must still be viewable regardless of how the device is held or rotated.

3. Fast load time:

Statistics show that e-commerce sites that take too much time to load lose about 40% of their customers. As a website designer, you must build a website that loads fast. If you can’t build websites and you need a fast loading e-commerce site, you must consult a good web design company with a track record of designing e-commerce sites with fast loading time.

4. Fast check-out:

If the check-out process of your e-commerce website is too complex, you will lose customers. A lot of customers just want to order products without any stress. But when they face too many issues when ordering from your e-commerce site, they will ignore their orders and move to another website. If you require customers to create accounts before buying products, you must let them know beforehand. They shouldn’t get to the end of the buying process before they are informed of this.

5. Security:

To avoid scammers, leakage of customer details, phishing, and other security hazards, your e-commerce site must be secured. Go for HTTPS security instead of just having a basic HTTP site. You will hardly find any e-commerce site without HTTPS certification today. An HTTPS site will convince customers that your website is secured, and they won’t have to worry about losing credit card details and other personal information on your website.

6. Product reviews:

Product reviews are essential for an e-commerce site. Product reviews convince your potential customers that your products are worth buying. A lot of customers read reviews before buying any product online. Reviews also help to tell customers more about your delivery process and your customer service. Let product reviews be visible on your e-commerce site.

Conclusion

The factors listed above are important for any e-commerce web design to be successful. Implement all these, and you are on your way to having a strong, viable e-commerce site with lots of visitors. The e-commerce site must also be promoted on social media platforms to attract more visitors.