Google helped the Smithsonian’s new African American museum tell stories

Next week marks the grand opening of the Smithsonian's National Museum of African American History and Culture (NMAAHC). A museum 100 years in the making, the NMAAHC is much more than just a collection of artifacts. Within its walls, visitors will take part in an immersive journey into the important contributions of African Americans in the United States. It’s a mosaic of stories — stories from our history that are core to who we are as a nation. And we’re proud to help bring these stories to life with a first-of-its-kind 3D interactive exhibit and a $1 million grant from Google.org, part of our ongoing work on racial and social justice issues.

A new way to explore artifacts 

A few years ago, Dr. Lonnie Bunch, the NMAAHC’s director, came to Google’s headquarters and shared his vision to make the museum the most technologically advanced in the world. I immediately knew I wanted to be involved, and pulled together people from across the company: designers who focus on user interaction, members of the Cultural Institute, engineers who work on everything from Google Maps to YouTube, and members of the Black Googler Network. For the past year, we’ve been working to deliver on Dr. Bunch’s vision. 

Our team quickly learned that museums are often only able to showcase a fraction of their content and archives to visitors. So we asked ourselves: what technology do we have at Google that could help enrich the museum experience? We worked closely with the museum to build an interactive exhibit to house artifacts from decades of African American history and let visitors explore and learn about them. With 3D scanning, 360 video, multiple screens and other technologies, visitors can see artifacts like a powder horn or handmade dish from all angles by rotating them with a mobile device. The interactive exhibit will open in spring 2017.