The tacky practice of using 9/11 to market consumer goods backfires yet again

As the 15th anniversary of 9/11 approaches, many Americans are preparing themselves for a day of reflection. For some, it will involve mourning. For others, it will be an opportunity to look forward.

But for some folks who work in marketing, it’ll be another chance to do a little #branding.

Each year, companies across the United States employ remarkably tone-deaf marketing strategies that somehow reference 9/11.