7-18-16 (date accessed)
Study Shows Political Language Is Changing, Affects Parties Differently
Breaking Newstags: ignorance
Though we might not think much about them in the context of all the issues discussed during elections, rhetoric and language play a critical role in the success of U.S. presidential candidates. The 2016 presidential election process has been particularly fascinating and prompted us to take a closer look at how election language has changed over time and how it influences candidate success.
In our study, we found:
● the complexity of politicians’ language is decreasing, according to analysis using seven different Grammarly clarity algorithms, such as sentence length and frequency of the passive voice, and
● less complex language correlates with higher poll results for Republican politicians, while simpler rhetoric corresponds to lower poll results for Democrats.
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