Robert Dallek: How JFK fathered the modern presidential campaign

When John F. Kennedy began his run for the White House more than 50 years ago, there was plenty of excitement and anticipation. He was energetic, handsome and from a famous Boston political family.

But his candidacy was far from a sure bet. At the time, few would have predicted the lasting impact his campaign would have on every election to follow.

Recognizing The Power Of TV

Kennedy made the most of his youth and novelty, says historian Robert Dallek, author of several books about JFK.

"In 1960, when he ran for the presidency, first of all, if he won, he was going to be the youngest man ever elected to the White House," Dallek says. "Secondly, he was going to be the first Catholic, so there was something fresh and new, and this is what he spun out in the campaign. He called his potential administration the 'new frontier,' and he said the torch was being passed to a new generation."...