How women's history is good for business

For businesses wanting to increase sales, Bonnie Hurd Smith of Ipswich, historian and author of the book, We Believe in You, thinks National Women’s History Month might be the answer. Featuring women’s history in your business, she says, can attract women clients, members, and donors, and Smith sees history as the key to success personally and professionally.

As a result in 2010, Smith founded History Smiths, a public relations and marketing agency that incorporates history in service to organizations, businesses, communities, and individuals on the North Shore.

She says every business or organization—for profit or not-for-profit—wants to attract customers and their loyalty as well as media attention while also developing a positive reputation. Many also want to make a difference in their communities.

“Getting involved with history can do all of that for you,” Smith said. “Studying women’s history makes us feel less alone. We can see the experience of women who succeeded and how they achieved their goals.”...