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Richard Wolffe: Obama Could Learn from Bush

[Richard Wolffe's latest book, "Revival: The Struggle for Survival Inside the Obama White House," came out last week.]

...If Obama is serious about reclaiming his own narrative, he might want to look to the example of a man whose record he trashed at every turn in the presidential election: George W. Bush.

Six years ago, Bush's reelection campaign faced a daunting set of circumstances. Iraq had spiraled into a brutal civil war, while the rationale for the invasion had collapsed along with any signs of weapons of mass destruction. Job growth across Bush's four years in office was anemic, and there was deep concern about a so-called jobless recovery. Polls showed only about 40% of voters saying the country was on the right track.

So how did Bush survive? With a disciplined message and an undisciplined opponent.

Bush's self-styled mission was clear from beginning to end, whether or not you agreed with his policies: He wanted to keep America safe and fight the terrorists. He also was blessed with an opponent, John F. Kerry, who struggled to define or defend himself and stumbled over his own message on national security....
Read entire article at LA Times