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Natasha Simons: Mad Men and the Paradox of the Past

[Natasha Simons is assistant to the editor of National Review.]

Mad Men is a show about an unbending generation on the cusp of dissolution; Matthew Weiner, the show’s head writer, has often said that the majority of America in the early ’60s was still, by and large, living in the domestic ’50s. Weiner, a Baby Boomer, has a conflicted relationship with this time period. Because it is thegeneration of his parents, he wants to explore it and pore over it; because it’s the generation that, through Weiner’s specific political prism, reflects a hypocritical façade, he’d like it to form a gangway for the liberation to come. This ambivalence creates a divide in the audience’s responses to the show, which tend to fall along political lines.

Conservatives and liberals just can’t help but see Mad Men differently: the former with apprehension, the latter with anticipation. The show inspires a certain self-satisfaction in the type of viewers who would observe each instance of sexism, racism, and general prejudice as just more foundation for an interpretation many critics have arrived at: “The show explains why the ’60s had to happen.” Rod Dreher says, “For unreflective liberals, Mad Men is only temporarily tragic. It has a happy ending. Deliverance from all this sexism and repression and cigarette smoke draws nigh.”...

Which brings us again to the main political schism for viewers of this show: Conservatives and liberals cannot see the inevitability of the ’60s the same way. The hedonism, the “licentious fury” set up in these soldiers of such terrible, soul-destroying consumerism, is about to give way to the tortured emoting of Frank O’Hara and reggae-inspired coffee commercials, both of which have been featured in the past few seasons. But conservatives understand that the hedonism is only just beginning. The Me Generation is about to swing into full effect, after which we lose both the unrepentant ambition and charming earnestness of the American Dream — a phrase never to be uttered without a small smirk again....
Read entire article at National Review