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George Will: A Brief History of Populism in the United States

[George F. Will is a columnist for the Washington Post.] The Republican presidential nominee, an Arizona senator, was a maverick, which was part of his charm. He spoke and acted impulsively, which was part of his problem. Voters thought his entertaining dimensions might be incompatible with presidential responsibilities. For example, he selected a running mate most Americans had never heard of and who had negligible experience pertinent to the presidency. This was 1964.

Barry Goldwater, whose seat John McCain occupies, chose to run with Bill Miller, a congressman from Lockport, N.Y., near Buffalo. Miller, Goldwater cheerfully explained, annoyed Lyndon Johnson. After the Goldwater-Miller ticket lost 44 states, Miller retired to Lockport, where he practiced law and lived in dignified anonymity until his death in 1983. Although he had served as an assistant prosecutor of Nazi war criminals at Nuremberg and spent seven terms in Congress, no one suggested he should be considered for the 1968 Republican presidential nomination....

After William Jennings Bryan's defeat in 1908, his third as the Democrats' presidential nominee, this prototypical populist said he felt like the man who, thrown out of a bar for a third time, dusted himself off and said, "I'm beginning to think those fellows don't want me in there." In 1992, Ross Perot, an only-in-America phenomenon -- a billionaire populist -- won 19 percent of the popular vote. But because of the winner-take-all allocation of electoral votes, he won none of those. In 1976, Jimmy Carter -- peanut farmer; carried his own suitcase, imagine that -- somewhat tapped America's durable but shallow reservoir of populism. By 1980, ordinariness in high office had lost its allure.

In 1968, George Wallace, promising to toss the briefcases of pointy-headed intellectuals into the Potomac, won 46 electoral votes with 13.5 percent of the popular vote. He had the populist's trifecta -- a vivid personality, a regional base and a burning issue. Actually, he had three such issues -- backlash against the civil rights revolution, social disintegration (urban riots, rising crime) and resentment of the progressive projects of Great Society social engineers (e.g., forced busing of other people's children).

Populism has had as many incarnations as it has had provocations, but its constant ingredient has been resentment, and hence whininess. Populism does not wax in tranquil times; it is a cathartic response to serious problems. But it always wanes because it never seems serious as a solution....
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