John Pilger: Power, Illusion, and America's Last Taboo
[John Pilger is an Australian journalist and documentary maker. The following article is the text from John Pilger’s address to Socialism 2009 in San Francisco, California on 4 July.]
Two years ago, at Socialism 2007 in Chicago, I spoke about an “invisible government,” a term used by Edward Bernays, one of the founders of modern propaganda. It was Bernays who, in the 1920s, invented “public relations” as a euphemism for propaganda. Deploying the ideas of his uncle, Sigmund Freud, Bernays campaigned on behalf of the tobacco industry for American women to take up smoking as an act of feminist liberation; he called cigarettes “torches of freedom.”
The invisible government that Bernays had in mind brought together the power of all media — PR, the press, broadcasting, advertising. It was the power of form: of branding and image-making over substance and truth — and I would like to talk today about this invisible government’s most recent achievement: the rise of Barack Obama and the silencing of the left.
First, I would like to go back some 40 years to a sultry day in Vietnam.
I was a young war correspondent who had just arrived in a village called Tuylon. My assignment was to write about a company of US Marines who had been sent to this village to win hearts and minds.
“My orders”, said the Marine sergeant, “are to sell the American Way of Liberty as stated in the Pacification Handbook. This is designed to win the hearts and minds of folks as stated on page 86.” Page 86 was headed WHAM: Winning Hearts and Minds. The marine unit was a Combined Action Company which, explained the sergeant, “means that we attack these folks on Mondays and win their hearts and minds on Tuesdays”. He was joking, though not quite.
The sergeant, who didn’t speak Vietnamese, had arrived in the village, stood up in a jeep and said through a bullhorn: “Come on out everybody, we got rice and candy and toothbrushes to give you!…”
There was silence.
“Now listen, either you gooks come on out, or we’re going to come right in there and get you!”
The people of Tuylon finally came out, and stood in line to receive packets of Uncle Ben’s Miracle Rice, Hershey bars, party balloons and several thousand toothbrushes. Three portable, battery-operated, yellow flush lavatories were held back for the arrival of the colonel.
And when the colonel arrived that evening, the district chief was summoned, and the yellow flush lavatories were unveiled. The colonel cleared his throat and produced a handwritten speech.
“Mr. District Chief and all you nice people,” he said, “what these gifts represent is more than the sum of their parts. They carry the spirit of America. Ladies and gentlemen, there’s no place on earth like America. It’s the land where miracles happen. It’s a guiding light for me, and for you. In America, you see, we count ourselves as real lucky having the greatest democracy the world has ever known, and we want you nice people to share in our good fortune.”
Thomas Jefferson, George Washington, even John Winthrop’s “city upon a hill” got a mention. All that was missing was the Star Spangled Banner playing in the background.
Of course, the villagers had no idea what the colonel was talking about. When the Marines clapped, they clapped. When the colonel waved, the children waved. As he departed, the colonel shook the sergeant’s hand and said: “You’ve got plenty of hearts and minds here. Carry on, Sergeant?”
“Yessir.”
In Vietnam, I witnessed many spectacles like that. I had grown up in faraway Australia on a steady cinematic diet of John Wayne, Randolph Scott, Walt Disney, the Three Stooges and Ronald Reagan. The American Way of Liberty they portrayed might well have been lifted from the WHAM handbook.
I learned that the United States had won World War Two on its own and now led the “free world” as the “chosen” society. It was only much later when I read Walter Lippmann’s Public Opinion that I understood something of the power of emotions attached to false ideas and bad history...
... Obama’s is the myth that is America’s last taboo. His most consistent theme was never change; it was power. The United States, he said, “leads the world in battling immediate evils and promoting the ultimate good . . . We must lead by building a 21st century military to ensure the security of our people and advance the security of all people.” And there is this remarkable statement: “At moments of great peril in the past century our leaders ensured that America, by deed and by example, led and lifted the world, that a we stood and fought for the freedom sought by billions of people beyond their borders.” At the National Archives on May 21, he said: “From Europe to the Pacific, we’ve been the nation that has shut down torture chambers and replaced tyranny with the rule of law.”
Since 1945, “by deed and by example,” the United States has overthrown fifty governments, including democracies, and crushed some 30 liberation movements, and supported tyrannies and set up torture chambers from Egypt to Guatemala. Countless men, women and children have been bombed to death. Bombing is apple pie. And yet, here is the 44th President of the United States, having stacked his government with warmongers and corporate fraudsters and polluters from the Bush and Clinton eras, teasing us while promising more of the same...
Read entire article at dissidentvoice.org
Two years ago, at Socialism 2007 in Chicago, I spoke about an “invisible government,” a term used by Edward Bernays, one of the founders of modern propaganda. It was Bernays who, in the 1920s, invented “public relations” as a euphemism for propaganda. Deploying the ideas of his uncle, Sigmund Freud, Bernays campaigned on behalf of the tobacco industry for American women to take up smoking as an act of feminist liberation; he called cigarettes “torches of freedom.”
The invisible government that Bernays had in mind brought together the power of all media — PR, the press, broadcasting, advertising. It was the power of form: of branding and image-making over substance and truth — and I would like to talk today about this invisible government’s most recent achievement: the rise of Barack Obama and the silencing of the left.
First, I would like to go back some 40 years to a sultry day in Vietnam.
I was a young war correspondent who had just arrived in a village called Tuylon. My assignment was to write about a company of US Marines who had been sent to this village to win hearts and minds.
“My orders”, said the Marine sergeant, “are to sell the American Way of Liberty as stated in the Pacification Handbook. This is designed to win the hearts and minds of folks as stated on page 86.” Page 86 was headed WHAM: Winning Hearts and Minds. The marine unit was a Combined Action Company which, explained the sergeant, “means that we attack these folks on Mondays and win their hearts and minds on Tuesdays”. He was joking, though not quite.
The sergeant, who didn’t speak Vietnamese, had arrived in the village, stood up in a jeep and said through a bullhorn: “Come on out everybody, we got rice and candy and toothbrushes to give you!…”
There was silence.
“Now listen, either you gooks come on out, or we’re going to come right in there and get you!”
The people of Tuylon finally came out, and stood in line to receive packets of Uncle Ben’s Miracle Rice, Hershey bars, party balloons and several thousand toothbrushes. Three portable, battery-operated, yellow flush lavatories were held back for the arrival of the colonel.
And when the colonel arrived that evening, the district chief was summoned, and the yellow flush lavatories were unveiled. The colonel cleared his throat and produced a handwritten speech.
“Mr. District Chief and all you nice people,” he said, “what these gifts represent is more than the sum of their parts. They carry the spirit of America. Ladies and gentlemen, there’s no place on earth like America. It’s the land where miracles happen. It’s a guiding light for me, and for you. In America, you see, we count ourselves as real lucky having the greatest democracy the world has ever known, and we want you nice people to share in our good fortune.”
Thomas Jefferson, George Washington, even John Winthrop’s “city upon a hill” got a mention. All that was missing was the Star Spangled Banner playing in the background.
Of course, the villagers had no idea what the colonel was talking about. When the Marines clapped, they clapped. When the colonel waved, the children waved. As he departed, the colonel shook the sergeant’s hand and said: “You’ve got plenty of hearts and minds here. Carry on, Sergeant?”
“Yessir.”
In Vietnam, I witnessed many spectacles like that. I had grown up in faraway Australia on a steady cinematic diet of John Wayne, Randolph Scott, Walt Disney, the Three Stooges and Ronald Reagan. The American Way of Liberty they portrayed might well have been lifted from the WHAM handbook.
I learned that the United States had won World War Two on its own and now led the “free world” as the “chosen” society. It was only much later when I read Walter Lippmann’s Public Opinion that I understood something of the power of emotions attached to false ideas and bad history...
... Obama’s is the myth that is America’s last taboo. His most consistent theme was never change; it was power. The United States, he said, “leads the world in battling immediate evils and promoting the ultimate good . . . We must lead by building a 21st century military to ensure the security of our people and advance the security of all people.” And there is this remarkable statement: “At moments of great peril in the past century our leaders ensured that America, by deed and by example, led and lifted the world, that a we stood and fought for the freedom sought by billions of people beyond their borders.” At the National Archives on May 21, he said: “From Europe to the Pacific, we’ve been the nation that has shut down torture chambers and replaced tyranny with the rule of law.”
Since 1945, “by deed and by example,” the United States has overthrown fifty governments, including democracies, and crushed some 30 liberation movements, and supported tyrannies and set up torture chambers from Egypt to Guatemala. Countless men, women and children have been bombed to death. Bombing is apple pie. And yet, here is the 44th President of the United States, having stacked his government with warmongers and corporate fraudsters and polluters from the Bush and Clinton eras, teasing us while promising more of the same...