Originally published 04/25/2013
[Hollywood studios are increasingly editing their movies to cater to the Chinese market.]...Frank Couvares, a professor of history and American Studies at Massachusetts’ Amherst College, said that rather than something new, Hollywood’s readiness to cater to Chinese demands on content reflects business practices the American film industry has had in place for more than seven decades.“If back in the 1930s or ‘40s the French objected to portraying the Foreign Legion as being overly harsh on Africans, or the British were unhappy that they were being shown as too colonialistic, then Hollywood would make the edits it needed to market its product,” he said.Still, the scope of this latest iteration seems to dwarf that of its predecessors, not only because China’s economic and political clout is so immense — successive years of GDP growth rates around 8- 10 percent have made its economy the second largest in the world — but also because the country’s communist masters seem obsessed by the way Beijing is perceived abroad.
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