Living Room Candidate: A History of Presidential Campaign Commercials, 1952-2000
This website archives more than 180 television commercials used in presidential campaigns since 1952, as well as an annotated guide to 21 websites created for the 1996 and 2000 elections. Ads from each election are accessible by year as well as by common themes and strategies used over the years, such as “Looking Presidential,” “Attack Ads,” “Family Man,” and “Real People.” Of particular interest are the essays analyzing ad strategies of the major party candidates for each election. The site also offers a 1,000-word program guide--intended for high school students--offering a history of television commercials in campaigns and a teacher’s guide with a lesson plan and suggested assignments and activities. A valuable resource for students of American political history, consumer culture, and advertising history.
comments powered by Disqus
- Ken Burns argues that Vietnam is to blame for much of our current alienation and polarization
- Ilan Pappe says Israel Is Not a Democracy
- Drew Gilpin Faust discusses free speech in Harvard commencement address (video)
- Military Journalist Calls on General McMaster to Step Down—And Let Trump Be Trump
- Historian David Kaiser says the most exciting day of his life was JFK’s election