Tony Schwartz, who helped create 1964 "Daisy Ad," dies





Tony Schwartz, who helped create the infamous "daisy ad" that ran only once during the 1964 presidential race but changed political advertising forever, has died.

Schwartz, 84, died Sunday at his Manhattan home, said his daughter Kayla Schwartz-Burridge. He had been suffering from heart valve stenosis.

Schwartz, who started his career as a graphic designer, collaborated with a team from the Doyle Dean Bernbach ad agency to create the spot featuring a little girl counting aloud as she removed the petals of a daisy.

The scene then changed into a countdown to an atomic blast. President Lyndon B. Johnson, the Democratic incumbent seeking re-election, did the voiceover with the line, "We must either love each other, or we must die" _ a paraphrase of a famous W.H. Auden poem written to mark the start of World War II.

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