From Now On, It's Just Plain Daimler

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Karl Benz, whose three-wheel gas-powered contraption was the forerunner of the modern automobile, just can’t get a break.

When Daimler-Benz and the Chrysler Corporation were negotiating their merger in May 1998, Daimler offered to drop the Benz hyphenate if Chrysler agreed to take a back seat in the name DaimlerChrysler.

Nine years later, with their corporate divorce papers safely filed, DaimlerChrysler lopped off the name of its American ex at a shareholders’ meeting in Berlin on Thursday. The only remaining issue was whether to bring back the Benz, and Benz boosters were again disappointed.

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