A word that is used 500,000 times a day on Twitter — as “nigga” is, according to search data on the social media analytics Web site Topsy.com — is almost by definition beyond banning. By comparison, “bro” and “dude” — two of the terms with which the n-word is synonymous to many people younger than 35 — are used 300,000 and 200,000 times, respectively. For many of this generation, the word is tossed around unthinkingly, no more impactful than a comma.

“It’s such a regular part of my vernacular. It’s a word I use every day,” said comedian/actor Tehran Von Ghasri, a 34-year-old D.C. native of African American and Iranian American heritage. “I’m a ‘nigga’ addict.”

Though the word has long been entrenched in American vernacular, by all accounts it is more prevalent than ever — expanding into new corners of the culture, showing up in places (college debate, Christian rap, video-game culture) where it would have been almost unimaginable a generation ago and no longer following any clear rules about who can say it and who can’t.