Abraham Lincoln: President, Emancipator, Corporate PitchmanBreaking News
tags: Abraham Lincoln, Time Magazine, advertising
For almost a century, Lincoln Motor Company paid homage to our 16th president in name only – hoping the mere mention of the man who saved the Union and abolished slavery would somehow cast an aura of prestige and integrity over their product and resonate with potential car buyers.
In December, however, the automaker began using Lincoln’s likeness in its advertising for the first time. The motor company says the move was not tied to the release of Steven Spielberg’s epic film Lincoln – even though parts of the ad for the new MKZ, in which the president’s likeness emerges dramatically from layers of fog, look as if they could’ve been pulled from the cutting room floor.
Instead, the automaker told The New York Times, it’s trying to connect its vehicles to Lincoln’s “fortitude and elegant thinking” — and that the timing with the film’s release was just good luck....
comments powered by Disqus
- Rubio Surges Into Second In New Hampshire
- Branstad Says Cruz Ran ‘Unethical’ Campaign
- Christie Highlights Santorum’s Endorsement of Rubio
- Portman Comes Out Against Trade Deal
- Megyn Kelly Gets a Book Deal
- A Big List of the Bad Things Clinton Has Done
- An Unambiguous Sign Sanders Won Last Night’s Debate
- Still Friends at the End
- Quote of the Day
- Trump Still Leads as Clinton Slips
- Clinton Can’t Shake Image as Wall Street’s Friend
- Maddow Doesn’t See Sanders Winning
- Why Does the Media Still Shield Chelsea Clinton?
- Bush Jokes His Mother May Have Abused Him
- Rubio Closes the Gap in New Hampshire
- Transcribed Document: Soviet Politburo Discussed CIA Billion Dollar Spy Adolf Tolkachev
- Pentagon withholds Iraq War photos showing detainee abuse
- These Rebels Have Amassed A Library From Syria’s Ruins
- Was 1916 fire at Canadian Parliament set by German saboteur?
- United Nations Calls On U.S. To Pay African Americans Reparations For Slavery
- Juan Cole says America’s inclination to turn to the military started with Manifest Destiny
- History Jobs Drop
- Paul Krugman gives credence to Robert J. Gordon's pessimism about American economic growth
- Harvard President Drew Faust Condemns Free Tuition Proposal from Outsider Overseers Ticket
- Andrew Roberts says Trump is the Mussolini of America with double the vulgarity