Abraham Lincoln: President, Emancipator, Corporate PitchmanBreaking News
tags: Abraham Lincoln, Time Magazine, advertising
For almost a century, Lincoln Motor Company paid homage to our 16th president in name only – hoping the mere mention of the man who saved the Union and abolished slavery would somehow cast an aura of prestige and integrity over their product and resonate with potential car buyers.
In December, however, the automaker began using Lincoln’s likeness in its advertising for the first time. The motor company says the move was not tied to the release of Steven Spielberg’s epic film Lincoln – even though parts of the ad for the new MKZ, in which the president’s likeness emerges dramatically from layers of fog, look as if they could’ve been pulled from the cutting room floor.
Instead, the automaker told The New York Times, it’s trying to connect its vehicles to Lincoln’s “fortitude and elegant thinking” — and that the timing with the film’s release was just good luck....
comments powered by Disqus
- How do you memorialize fallen in a war without end?
- NYT begins new series depicting lives of people on the front lives of the civil rights movement
- "Game of Thrones" creators sell show to HBO that imagines a world in which the Confederacy won
- North Korean travel ban marks return to Cold War-era restrictions on U.S. citizens abroad
- Can the President Be Indicted?
- When did higher education become partisan?
- One reason H.R. McMaster and Trump don't have a close relationship
- Rick Perlstein joins criticism of Nancy MacLean's "Democracy in Chains"
- Daniel Pipes says it’s time for the Palestinians to recognize they lost
- Wm. Theodore de Bary, Renowned Columbia Sinologist, Dies at 97