Abraham Lincoln: President, Emancipator, Corporate PitchmanBreaking News
tags: Abraham Lincoln, Time Magazine, advertising
For almost a century, Lincoln Motor Company paid homage to our 16th president in name only – hoping the mere mention of the man who saved the Union and abolished slavery would somehow cast an aura of prestige and integrity over their product and resonate with potential car buyers.
In December, however, the automaker began using Lincoln’s likeness in its advertising for the first time. The motor company says the move was not tied to the release of Steven Spielberg’s epic film Lincoln – even though parts of the ad for the new MKZ, in which the president’s likeness emerges dramatically from layers of fog, look as if they could’ve been pulled from the cutting room floor.
Instead, the automaker told The New York Times, it’s trying to connect its vehicles to Lincoln’s “fortitude and elegant thinking” — and that the timing with the film’s release was just good luck....
comments powered by Disqus
- In Trump’s America, is the Supreme Court still seen as legitimate?
- The Republican Plan to Repeal Obamacare for Everybody But Alaska Might Be Unconstitutional
- Parliament Square in London Is Closer to Having First Female Statue
- Battle Over Confederate Monuments Moves to the Cemeteries
- German WW1 U-boat found off Belgian coast
- Yale history department now emphasizing global history in undergraduate courses
- University of Utah appoints first Mormon Studies professor
- Eric Foner discusses the manipulation of history
- Male historian tapped to lead Department of Women, Gender and Sexuality Studies at the University of Kansas
- Decline in History Majors Continues, Departments Respond