Abraham Lincoln: President, Emancipator, Corporate Pitchmantags: Abraham Lincoln, Time Magazine, advertising
For almost a century, Lincoln Motor Company paid homage to our 16th president in name only – hoping the mere mention of the man who saved the Union and abolished slavery would somehow cast an aura of prestige and integrity over their product and resonate with potential car buyers.
In December, however, the automaker began using Lincoln’s likeness in its advertising for the first time. The motor company says the move was not tied to the release of Steven Spielberg’s epic film Lincoln – even though parts of the ad for the new MKZ, in which the president’s likeness emerges dramatically from layers of fog, look as if they could’ve been pulled from the cutting room floor.
Instead, the automaker told The New York Times, it’s trying to connect its vehicles to Lincoln’s “fortitude and elegant thinking” — and that the timing with the film’s release was just good luck....
comments powered by Disqus
- Most Millennials Resist the ‘Millennial’ Label
- Isis profits from destruction of antiquities by selling relics to dealers – and then blowing up the buildings they come from to conceal the evidence of looting
- China military parade commemorates WW2 victory over Japan
- New documentary explores the legacy of the 5,000 Rosenwald schools set up by a Sears magnate and Booker T. Washington
- Rare silent Native American movie of 1920s attracting a lot of interest
- Historian Evelyn Brooks Higginbotham wins National Humanities Medal
- AHA President Vicki L. Ruiz named National Humanities Medalist
- Historians of Color Are Revolutionizing the Narrative of ‘American Exceptionalism’
- Henry VIII voted worst monarch in history
- The Fuhrer style: Historian says press coverage of Hitler’s lavish life fueled his rise to power