How women's history is good for business
For businesses wanting to increase sales, Bonnie Hurd Smith of Ipswich, historian and author of the book, We Believe in You, thinks National Women’s History Month might be the answer. Featuring women’s history in your business, she says, can attract women clients, members, and donors, and Smith sees history as the key to success personally and professionally.
As a result in 2010, Smith founded History Smiths, a public relations and marketing agency that incorporates history in service to organizations, businesses, communities, and individuals on the North Shore.
She says every business or organization—for profit or not-for-profit—wants to attract customers and their loyalty as well as media attention while also developing a positive reputation. Many also want to make a difference in their communities.
“Getting involved with history can do all of that for you,” Smith said. “Studying women’s history makes us feel less alone. We can see the experience of women who succeeded and how they achieved their goals.”...
comments powered by Disqus
- 150 years later, schools are still a battlefield for interpreting Civil War
- Where are America's memorials to pain of slavery, black resistance?
- Richmond split over Confederate history
- The World's Jewish Population Is Nearing Pre-Holocaust Levels
- Bernie Sanders’s Revolutionary Roots Were Nurtured in ’60s Vermont
- Did a historian who said he’s a victim of McCarthyism get the story wrong?
- Stephanie Coontz’s work on the history of marriage cited by the Supreme Court.
- NYT History Book Reviews: Who Got Noticed this Week?
- David Hackett Fischer wins $100,000 prize for lifetime achievement in military writing