How women's history is good for business
For businesses wanting to increase sales, Bonnie Hurd Smith of Ipswich, historian and author of the book, We Believe in You, thinks National Women’s History Month might be the answer. Featuring women’s history in your business, she says, can attract women clients, members, and donors, and Smith sees history as the key to success personally and professionally.
As a result in 2010, Smith founded History Smiths, a public relations and marketing agency that incorporates history in service to organizations, businesses, communities, and individuals on the North Shore.
She says every business or organization—for profit or not-for-profit—wants to attract customers and their loyalty as well as media attention while also developing a positive reputation. Many also want to make a difference in their communities.
“Getting involved with history can do all of that for you,” Smith said. “Studying women’s history makes us feel less alone. We can see the experience of women who succeeded and how they achieved their goals.”...
comments powered by Disqus
- Recalling a Film From the Liberation of the Camps
- Skull Fossil Offers New Clues on Human Journey From Africa
- Are crude conspiracies right? Research shows nations really do go to war over oil
- Famed SC civil rights protesters have convictions erased
- A Fight About Taxing The Wealthy, A Century Before President Obama
- Claire Strom to Step Down as Editor of Agricultural History
- Joan Peters’s legacy assessed by one of her fiercest critics, Norman Finkelstein
- West Point historian says if his cadets can understand the history of war, so can Congress
- Australian historian Alan Atkinson wins $100,000 literary prize
- From his perch in Saudi Arabia, Princeton’s Mark Cohen says Jews and Muslims should remember they used to get along